Blog
How link-in-bio pages actually behave inside Instagram and TikTok, and what to do about it.
- 2 min read
A short link that carries your name
Every shortener puts somebody else’s brand in the middle of your link. On your own subdomain, the brand in the middle is yours.
- 2 min read
One button, two app stores
Two buttons labelled «iOS» and «Android» ask the visitor to answer a question their phone has already answered.
- 2 min read
Blocks that appear and disappear on their own
The most common defect on a link page is not a broken link. It is a link that is still true but no longer current.
- 2 min read
Campaign tags: seeing your page in someone else’s analytics
We count taps on your page. Your shop counts sales. Campaign tags are the thread that connects the two.
- 2 min read
A button that calls you, and one that writes to you
A messenger button opens a conversation. A phone button opens a phone. For a plumber, a clinic or a restaurant, that difference is the whole business.
- 2 min read
Where a photo gets cropped, and who decides
Every template crops. The only question is whether it crops at the centre of the picture or at the centre of the subject.
- 2 min read
A background photo that does not eat your text
A background is the one design choice that can improve a page and destroy it with the same file.
- 2 min read
When to run a second page, and when not to
A second page is cheap to make and expensive to keep. The cost is not money; it is the attention of whoever has to remember which address is which.
- 2 min read
The featured link: one card that does the work
A page where everything is emphasised is a page where nothing is. The featured switch only works while it is rare.
- 2 min read
Notes and badges: twenty characters that answer a question
Most links are not refused because the offer is wrong. They are refused because one small fact is missing.
- 2 min read
One row of icons, or a row per platform?
Five identical rows saying Instagram, TikTok, YouTube, Spotify and Threads take five times the height to carry the same information.
- 2 min read
How the 18+ gate works, and why it exists
The question is not whether to allow adult links. It is whether the address in your bio survives being associated with them.
- 2 min read
Taking your data out, and taking it away
A service you cannot leave is not free, whatever the price says.
- 2 min read
Why your page opens before the spinner appears
A link page has one job and about two seconds to do it. Everything else is a detail of that constraint.
- 2 min read
Every page is also a text file
An assistant that builds a page cannot look at it. Give it the same page as text and it can.
- 2 min read
When your assistant has no internet: the one-click link
An assistant that answers «I cannot reach that host» has not failed at the task. It has failed at the last step of it.
- 2 min read
Rate limits, retries and the one header that makes them safe
A limit is not a punishment. It is the reason a free service can stay free and open to programs at the same time.
- 2 min read
Errors written to be read by a model
A status code tells a program that something went wrong. A hint tells it what to do about it, which is the part that ends the loop.
- 2 min read
Forty pages from one spreadsheet
The hard part of making forty link pages was never the pages. It was the forty conversations about what goes on them.
- 2 min read
Building link pages for clients, with an agent doing the typing
A client does not pay you to type their links. They pay you to know which three of their eleven links belong on a phone screen.
- 2 min read
The schema is generated from the code that validates
Hand-written API documentation is a promise about code. Generated documentation is a description of it.
- 2 min read
Setting this up in Cursor, Claude Code and the rest
Every coding agent supports one of two things: instructions it can read, or tools it can call. Tapmy publishes both, and they are the same API underneath.
- 2 min read
A custom GPT that makes link pages
The schema is the easy half. The instructions — what to ask, what never to invent — are what separates a useful assistant from a page generator.
- 2 min read
A page that updates itself from your calendar
The page is not the work. Keeping the page honest, every week, forever, is the work — and it is the part a program is genuinely better at.
- 2 min read
The handover is part of the job
An assistant that finishes with «done!» has finished half a task. The other half is two links and one sentence.
- 2 min read
Putting a photo on a page when all you have is a URL
A page that loads an image from somebody else’s server is a page with somebody else’s tracking pixel on it.
- 2 min read
How an agent should choose a template
A program cannot see that a template suits someone. It can, however, follow the two or three rules a designer would have used anyway.
- 2 min read
Six block types, on one page
A page is a list of blocks and nothing else. Learn the six and you have learnt the whole data model.
- 2 min read
Testing an integration without leaving litter
There is no sandbox here. There is something better: a call that validates everything and creates nothing.
- 2 min read
What it takes to be usable by a program
Most services are usable by an agent the way a building is usable by someone in a wheelchair when there is a ramp round the back.
- 2 min read
Create your link page from ChatGPT
You do not need to open an editor to get a link page any more. You need an assistant, one prompt and about two minutes of answering questions.
- 2 min read
Create your link page from Claude
Claude comes in three shapes, and each can build a link page for you. The difference is what it can reach.
- 2 min read
Let Claude Code or Cursor set up your page
Coding agents do not need a tool server to work with Tapmy. They need a procedure, and the procedure fits in one file.
- 2 min read
What an assistant can and cannot do on your page
Before you hand a key to a program, it helps to know what the key opens. Here is the full list, and the shorter list of what stays with you.
- 2 min read
The claim link: how you take over a page an agent built
A page can exist before its owner does. The claim link is the moment the two meet.
- 2 min read
Ten prompts that get a good page out of an assistant
The assistant knows the API. It does not know you. Every one of these prompts gives it the thing it cannot look up.
- 2 min read
API keys: giving an assistant access safely
A key is a password for programs. It deserves the same care and, unlike a password, it is easy to take back.
- 2 min read
Keep your page fresh with a weekly agent check
Nobody re-reads their own link page. An assistant will, every week, for the cost of one instruction.
- 2 min read
MCP, explained for people who make pages, not software
You will see the letters MCP in your assistant’s settings. Here is what they buy you, in the time it takes to read them.
- 2 min read
Agent-built pages and privacy: what we store, what we do not
A page built by an assistant is stored exactly like one built by hand — with two extra facts, and one fewer.
- 4 min read
Your link in bio opens inside Instagram, not in Chrome
Almost nobody opens your bio link in a real browser. They tap it inside Instagram or TikTok, on mobile data, in a WebView that is not the browser you tested in. Most link-in-bio pages are built as if that were not true.
- 3 min read
A subdomain or a folder: what changes when your name comes first
Every link-in-bio service makes the same structural choice, and almost none of them explain it. It decides whose brand the address advertises, how the link behaves when it is read out loud, and what you can take with you.
- 3 min read
Marking 18+ links so the page stays safe for everyone
Plenty of creators keep an adult platform alongside a public Instagram. The link-in-bio page is where those two audiences meet, and it is usually handled badly — which costs the creator, the visitor and every other user of the same domain.
- 4 min read
What to put on your page in the first week
You have claimed the address and the editor is empty. The instinct is to fill it. A better first week is spent deciding what to leave out.
- 4 min read
How many links belong on a bio page
The honest answer is a number rather than a philosophy. It is smaller than most people expect, and the reason has little to do with taste.
- 4 min read
Setting the link in your Instagram bio
The field itself takes ten seconds to find. The decisions around it — which address goes there, what the line above it says, and where the tap actually lands — are the part worth a minute of thought.
- 4 min read
The TikTok bio link and its rules
On TikTok the link in your bio is not a given. It is something the account has to qualify for, under conditions the platform has revised more than once — which is worth planning around rather than waiting on.
- 4 min read
Moving to a new link page without losing traffic
Changing link pages is less about the new page than about the old address, which lives in places you no longer control. Done in the right order, the move costs you very little.
- 4 min read
Where a QR code to your page earns its place
A QR code is a way to hand someone a link when you cannot touch their phone. That makes it excellent on packaging and useless on a screen the viewer is already holding.
- 5 min read
What statistics without cookies can tell you
A view count is a small, honest number. It says something arrived, roughly from where, and nothing else. Disappointment with analytics starts where people expect the second half of a sentence that was never there.
- 4 min read
Preparing images so a bio page stays fast
A link page has very little text and almost no code. Nearly all of its weight is pictures, and one of them — the background — is usually larger than everything else put together.
- 4 min read
A link page for a business people walk into
A barber shop, a café, a dental clinic and a driving instructor all need the same page, and it is not the page a creator needs. Two questions come before everything else on it.
- 4 min read
Choosing the name people will type
Your address is one word that gets read aloud, written on a card, and typed by somebody who heard it once. Most of the work is choosing it, not designing the page behind it.
- 4 min read
Writing labels people actually tap
A link row gives you one line, sometimes two. Most pages spend it describing a tap the visitor was already about to make.
- 4 min read
The one line under your name
Under your name there is one line. It is the only thing on the page a stranger reads before deciding whether the rest is for them.
- 4 min read
A link page for a musician
A musician’s page has one job for most of the year: take whoever just heard you and send them to where they can hear the rest.
- 4 min read
A link page for a photographer
The page is not the portfolio. It is the thirty seconds in which someone decides which of your doors to walk through.
- 4 min read
A link page for a café or restaurant
A hungry visitor wants two things, and neither of them is your story. Everything else on the page is decoration until those two are settled.
- 4 min read
A link page for a coach or consultant
A stranger gives your page a few seconds to say what you do and for whom. Everything after that depends on whether those seconds worked.
- 4 min read
When a link page is enough, and when it is not
Both answers get sold by someone with a product on one side of the line. The distinction is about the job, not about how serious you are.
- 4 min read
The ten-minute checkup your page needs once a month
A link page does not rot loudly. It goes stale one small piece at a time, and the only reliable fix is a short routine you actually repeat.
- 4 min read
Why links die, and how to catch it before your visitors do
A dead link costs more than the tap it loses. It tells the one person who found it that nothing here is looked after, and that person will not write to you about it.
- 4 min read
Telegram, WhatsApp, Viber: which to offer
A messenger button is the shortest path from a page to a conversation. It is also the easiest one to get wrong, usually by choosing the app you like.
- 4 min read
A player on the page, or a link to it
Embedding a player looks like the generous choice. On a phone it is often the worse one, and the reason has nothing to do with taste.
- 4 min read
Colours that stay readable
Most colour problems on a link page are not ugly. They are quiet: the page looks fine indoors, and unreadable at a bus stop.
- 4 min read
Choosing a template that matches what you post
A bio page is not the place to start a new visual identity. It is the second screen of one you already have, and the template’s job is to continue it.
- 4 min read
A grid of cards or a list of rows
Two layouts, and the choice is not about taste. It is about whether your links are recognised by their pictures or read by their words.
- 4 min read
Choosing the photo at the top of your page
The photo at the top of a bio page has one job, and it is not to be a good photograph. It has to confirm that the visitor tapped the right link.
- 4 min read
When your audience reads two languages
Half your audience reads one language, half reads another, and you have one page. There are three workable answers and none of them is to write everything twice.
- 4 min read
What to leave off a link page
Most advice about a link page is about what to add. The faster improvement is usually subtraction, and the list of things to remove is shorter than you think.
- 4 min read
A page for a launch or an event
A launch page is not something you make once. It is one page in three states, and most of the work is deciding which link sits at the top on any given day.
- 4 min read
What a public page reveals without you meaning to
None of this is about hiding. It is about knowing what a page says about you before strangers read it, and keeping only the parts you meant to say.
- 4 min read
Saying your address out loud and printing it
An address that only ever gets tapped can be almost anything. One you have to say down a phone line, or send to a printer, has to survive both.