A button that calls you, and one that writes to you
A messenger button opens a conversation. A phone button opens a phone. For a plumber, a clinic or a restaurant, that difference is the whole business.
Two blocks, no URL
In the add-block menu the first two entries are Phone number and E-mail. Choose one and the block asks for exactly what you would write on a card: a number with a country code, or an address. There is no URL field, no scheme to remember, nothing to look up.
On a phone, a tap on the first opens the dialler with the number already in it, and a tap on the second opens a new message to you. On a laptop the same buttons hand the number and the address to whatever the person uses for calls and mail. The block is otherwise a normal link: it has a label, an optional note, a short path and its own tap count.
- Write the number in international form, starting with a plus and the country code. Spaces and brackets are fine; they are cleaned up on save.
- Label it with the reason to call, not with the number: «Book a table», «Ask about an order», «Reception».
- Add a note for the hours if calling has hours: «Weekdays 9–18» saves a call that annoys everyone.
- Keep one of each at most. Two phone numbers on a bio page is a switchboard, and people do not read switchboards.
Who this is for
- Restaurants, salons, clinics and workshops, where the booking that matters still happens by voice.
- Trades and services called at the moment of a problem: nobody installs an app to report a leak.
- Anyone whose audience is older than the messenger they would otherwise have to install.
- Press and booking enquiries, which come by e-mail and should not be routed through a chat.
What it costs you in privacy
A number on a public page is a number in public. It will be read by people and by scrapers alike, and putting it there is a decision, not an accident. If that is not what you want, a messenger button reaches you without publishing a number, and a contact form on your own site reaches you without publishing anything.
We do not add campaign tags to a phone or an e-mail — there is no analytics on the other end — and we never open them in a new tab, because a dialler is not a tab. Taps are counted the same cookieless way as any other block, so you can see whether the button is used at all.