A link page for a musician
A musician’s page has one job for most of the year: take whoever just heard you and send them to where they can hear the rest.
Put the release first
The page is read by people who have just heard something and want more of it. Everything else is secondary to that moment. So the newest release goes at the top as a large card with the cover art, and it stays there until there is a newer one. Cover art does what no label can: it confirms instantly that this is the thing they heard.
Below that the page can be as long as your career, but the first screen belongs to one thing. If nothing is out right now, promote whatever you would most like a stranger to hear: an album, a live session, a video.
- The newest release as a featured card, cover art as the image, title as the label.
- One row of streaming marks under it: Spotify, Apple Music, YouTube, Bandcamp, whichever you use.
- Dates, in chronological order, with the ticket link on the row itself.
- The previous release, as a plain row rather than a second card.
- Merch or the shop, if there is one worth a tap.
- Socials as one compact row of brand marks, not five separate links.
- Press and booking at the bottom: photos, a short biography, an address for enquiries.
One page that changes beats a link per release
Making a new link for every single is a habit borrowed from advertising, where a link is disposable. A bio page is the opposite. It is an address people learn, print on a poster and keep in a note, while every new address starts from nothing. One address that changes accumulates everything you have ever put on it.
It also fixes old posts for free. A caption from eighteen months ago still points at the same page, and the page now shows the current release, not a finished campaign. When something is replaced, hide the block instead of deleting it: the label, the note and the image are kept, and a seasonal link comes back in one tap.
Streaming services are one row, not five rows
Five identical rows reading Spotify, Apple Music, YouTube Music, Deezer and Tidal take five times the height and carry the same information. Most visitors use one service and are looking for its logo rather than reading a list. A single row of brand marks lets the eye find the right icon in the time one label takes to read, and the page keeps its height for things that are not interchangeable.
The same goes for social profiles. One compact row of real brand marks reads as an afterthought in the good sense — available, not demanding. Save full-width rows for links that are genuinely different, which is what the release, the dates and the shop are.
Embeds, and the browser inside the app
An embedded player is tempting: press play, hear the track, nobody leaves. It works less often than it looks. Most visitors arrive inside an in-app browser — Instagram, TikTok, Telegram — where audio is restricted, a preview is thirty seconds, and a listener with a subscription is not signed in. They get a widget that looks broken rather than a song.
A plain link into the app they already have is more reliable, because it opens where their account, their library and their recommendations live. That is why an embed on tapmy.link opens in a new tab. Use an embed for video, where the preview frame is the point, and a link for audio, where the listen is.
Dates, merch, and people who write about you
Dates work as a short chronological list with the ticket link on the row itself, so nobody lands on a general shows page and hunts for their city. A past date should come off the next morning, not the next season: an old date at the top of a list is the fastest way to look inactive. Merch sits below the music, unless a drop is the reason you are sharing the page this week.
At the bottom, put what people need to write about you: two or three photographs at print resolution, a short biography in plain text, and an address for booking. Journalists, promoters and radio editors all look for the same folder, and when it is not there they use whatever image a search engine offers. One row labelled «Press photos and bio» spares you that.