The featured link: one card that does the work
A page where everything is emphasised is a page where nothing is. The featured switch only works while it is rare.
What the switch does
Turn on «Featured» in a link block and the row becomes a card: full width, the card image on top, the label and note below it. In grid templates it takes both columns. The visual weight is several times that of a plain row, which is exactly why it is a switch and not a default.
The best card image is the thing itself — the record cover, the dish, the book, the room — not a logo and not a screenshot of a website. A card is a window; a logo in a window tells the visitor nothing they did not already know from your name at the top.
- Pick the one action you want most this month. Not this year: this month.
- Feature it, give it a real photograph, and put it first.
- Leave everything else as plain rows, in order of how much you care.
- When the month changes, move the switch. The old card becomes a row and keeps its place in the list.
What to pair it with
- A badge, when there is a fact worth three words: «New», «Two dates left», «−20%». A badge that is always there stops being read.
- A note, when the label alone raises a question: a price, a time, a city.
- A short path, when the same thing is printed or said out loud somewhere.
- Nothing else. A featured card with a badge, a note, an image and a counter is a poster, and posters do not convert on phones.
When a featured card is the wrong tool
When there is no photograph. The card renders a gradient instead, which is honest but weak; a plain row with a good label beats a card with nothing in it. When the destination is a list rather than a thing — «all my links», «my website» — a card promises a specific place and delivers a directory.
And when the page is already short. On a page of three links, emphasis is noise: the visitor sees all three in one glance, and the card only takes the space that made them easy to compare.