One row of icons, or a row per platform?
Five identical rows saying Instagram, TikTok, YouTube, Spotify and Threads take five times the height to carry the same information.
The two blocks
An icon row holds up to twenty platforms in one compact strip of real brand marks. A social profile block is a full-width row: the mark, the platform name, and an optional counter you write yourself — «128K», «12k followers», whatever is true.
The difference is not decoration. A strip is scanned: the eye finds a familiar logo faster than it reads a word. A row is read: it takes the weight of a link and says this platform is worth your attention specifically.
- Put every platform you are actually on into one icon row, near the bottom.
- Promote at most two to full rows: the one where you publish most, and the one where you want people to follow you.
- Use the counter only where the number helps you. A small number is honest and unhelpful; leave it empty.
- Drop the platforms you have not opened in a year. A dead profile with a live logo costs more than it gives.
Where each belongs on the page
- Top of the page: nothing social. The top belongs to the thing you want done, and socials are never that thing.
- Middle: at most one promoted platform, when it is genuinely the offer — a new video, a live stream, a release.
- Bottom: the icon row. It reads as «available», which is exactly what it is.
- Never both: the same platform as a row and inside the strip is a duplicate, and a visitor reads it as clutter.
Handles, URLs and the 18+ ones
Each platform in the picker knows its own URL shape, so you can type a handle and the address is built for you; paste a full URL and the handle is read back out of it. Both directions work, because people have one or the other at hand.
Adult platforms are in the list and supported, but they always pass the age check first, and their destination never appears in the page source. That applies inside an icon row too: the strip renders the mark, the gate handles the rest.