A link page for a business people walk into

Two questions, and both come first

Someone who found your café on Instagram is not browsing. They are standing on a street, or sitting on a bus, and they want two things: a way to reach you, and a way to get to you. Everything else on the page — the menu photographs, the team, the reviews — is read only after those two are answered.

So the top of the page is not the place for a hero image or a welcome message. It is the place for a contact button and an address. A local page that opens with branding makes the visitor scroll to do the one thing they came for.

One tap to reach you

A phone number in a bio has to be selected, copied and pasted into a dialler, usually while the in-app browser fights the visitor for the selection. A messenger button is one tap. Most people would rather write than call anyway, and a written enquiry leaves a record of what was asked.

Write messenger links in their https forms — t.me and wa.me — rather than as tg:// or whatsapp:// schemes. Links from Instagram or TikTok open inside the app’s own WebView, and custom URL schemes behave inconsistently there; some are ignored with no error at all. The https form loads in the browser and then hands off to the installed app.

Where you are, and when

Two separate things, and they fail in different ways.

• A map link, pointing at the pin the mapping app already holds for you. A link, not a screenshot of a map.
• The address as text the visitor can select and copy — for a taxi app, for a message to a friend, for a delivery form.
• Opening hours as text, not as a picture. An image of a timetable cannot be searched, cannot be read aloud by a screen reader, and becomes a blurry rectangle on a narrow phone.
• A landmark, if the entrance is hard to find. “Courtyard entrance, second door on the left” saves more phone calls than another photo.

Hours change: holidays, a summer schedule, an early close on Sunday. Text is edited in seconds; an image has to be redrawn. That difference decides whether your hours are still true in November.

Bookings, offers and the door

If you already take bookings through a third-party service — a salon system, a clinic portal, a calendar page — link to it and do not try to reproduce it. The page’s job is to carry the visitor into the booking flow that already holds your real availability, not to become a second, less accurate copy of it. Give the button a verb: book a chair, request an appointment.

A seasonal offer belongs at the top, under the contact row, while it runs. When it ends, hide the block rather than deleting it. On tapmy.link every block has a visibility switch, so a New Year menu can sit dormant for eleven months and come back with its text intact.

Then take the page to where people already are. A QR code on the door, at the counter, on the receipt or on the back of a card moves someone from the room to the page with no search, and the share panel generates it for you.

A structure to start from

1. 01Messenger button, with the phone number as text beside it.
2. 02Address, copyable, with the map link directly under it.
3. 03Opening hours as a short text block.
4. 04The booking link, if you take bookings.
5. 05The current offer — or nothing, if there is not one.
6. 06Menu, price list or services.
7. 07Social rows for the accounts you actually update.
8. 08One line about who you are, at the bottom, where it belongs.

The address should sound like the business

Say the address out loud as if you were giving it to a customer across the counter. Because the name comes first on a subdomain, oakbarbers.tapmy.link is heard as your name with a suffix, not as somebody else’s brand with you filed inside it. Use the name people already call you by — the one on the sign outside, not the one on the registration.

If the shop and its owner both need a page, make two. The business page carries the hours and the map; the personal one carries the work. They can point at each other.