Short links and app links

Give a link a path on the owner's subdomain, count taps on it, and send iPhone and Android to different stores.

Short links

A link block with "path": "shop" is reachable at name.tapmy.link/shop. It is a shortener where the brand in the address is the person's, not ours; and because the tap now passes through a redirect we serve, it is counted (without a cookie) and shows in statistics as clicksByBlock.

1–40 characters, a-z, 0-9, hyphens; stored lowercase.
Unique within the page. A duplicate answers 400 bad_path with detail: "shop: taken".
Reserved words (api, go, gate, media, page.md, …) answer bad_path with reserved.
The link's tap counter only counts taps on the short path or on the page's own button; direct visits to the destination are invisible to us, as they should be.

App links

{ "type": "link", "label": "Get the app", "url": "https://example.app",
  "apps": { "ios": "https://apps.apple.com/app/id…", "android": "https://play.google.com/store/apps/details?id=…" } }

One button, three destinations, chosen by the visitor's platform at tap time. url is the fallback for desktop and anything unrecognised.

UTM

With "utm": true on the page, every outgoing link gets utm_source=tapmy&utm_medium=bio&utm_campaign=<username>. Off by default because it rewrites somebody else's URL; turn it on when the person asked for attribution in their own analytics.