# Recipe: a launch

A complete request body for a product or book launch: one page, one action, a countdown of steps, everything dated.

A launch page exists for a few weeks and has one job. Everything on it is dated so the page tidies itself when the moment passes.

```json
{
  "username": "fieldnotes-app",
  "locale": "en",
  "page": {
    "displayName": "Fieldnotes",
    "bio": "A notebook that works offline and syncs when it can. Launching 15 October.",
    "templateId": "brutal",
    "theme": {
      "accent": "#1F1F1F"
    },
    "blocks": [
      {
        "type": "link",
        "label": "Get it on launch day — join the list",
        "url": "https://fieldnotes.example/early",
        "featured": true,
        "showUntil": "2026-10-15T00:00:00Z"
      },
      {
        "type": "link",
        "label": "Download Fieldnotes",
        "url": "https://fieldnotes.example",
        "featured": true,
        "badge": "Out now",
        "showFrom": "2026-10-15T00:00:00Z",
        "apps": {
          "ios": "https://apps.apple.com/app/id000",
          "android": "https://play.google.com/store/apps/details?id=app.fieldnotes"
        }
      },
      {
        "type": "embed",
        "provider": "youtube",
        "url": "https://www.youtube.com/watch?v=demo",
        "title": "90-second demo"
      },
      {
        "type": "link",
        "label": "Press kit",
        "url": "https://fieldnotes.example/press"
      },
      {
        "type": "link",
        "label": "Product Hunt",
        "url": "https://producthunt.com/posts/fieldnotes",
        "showFrom": "2026-10-15T00:00:00Z",
        "showUntil": "2026-10-22T00:00:00Z"
      },
      {
        "type": "socialRow",
        "items": [
          {
            "platform": "x",
            "url": "https://x.com/fieldnotesapp"
          },
          {
            "platform": "bluesky",
            "url": "https://bsky.app/profile/fieldnotes.app"
          },
          {
            "platform": "github",
            "url": "https://github.com/fieldnotes"
          }
        ]
      }
    ]
  }
}
```

## Why it is shaped this way

- Two featured links that never overlap: the waiting list until launch, the download from launch — `showUntil` and `showFrom` swap them at midnight.
- The download link uses `apps` so one button reaches both stores.
- A video embed is right here: the demo is the point, and a frame of it says more than a label.
- The Product Hunt link exists for one week and removes itself.

Replace every URL and every word with the person's own. Then `POST https://tapmy.link/api/agent/pages`, read `page.md`, hand over.

---
Part of the [Tapmy.link agent documentation](https://tapmy.link/documentation/agents.md). Canonical: https://tapmy.link/documentation/agents/recipe-launch.md